So it’s time for your seasonal closet purge, and you, (being the entrepreneur that you are,) want to make money off your new and gently used clothes.
Luckily, there is a huge social commerce market for you to take advantage of.
In fact, the resale industry is experiencing massive and continued growth, expected to reach $64 Billion by 2024.
A major platform for this is Poshmark, a resale app which uses a social media type interface to help you to list and sell your new and gently used clothing.
The platform is extremely successful, having paid out $2 billion to its users in 2019, which is double the amount from 2018.
So, if you want to make money online by selling used and vintage clothing, Poshmark is definitely up your alley.
In this post, we’re going to break down how to make money on Poshmark, how you sell, and what it all costs.
Plus, we’re also going to answer the ultimate question: is Poshmark worth it?
Let’s find out!
Description: Poshmark is an online marketplace where you can sell clothing, shoes, handbags, and other apparel items to make some extra cash.
Operating System: Android, IOS, Desktop
Application Category: Shopping
Author: Selena Fulham
Ease of Use
What is Poshmark and Why Is It Cool?
Poshmark is a social commerce platform that lets you list your new and gently used clothing items and sell it to its many users on the app.
There are actually plenty of apps like Poshmark out there, so selling your clothing for extra cash isn’t anything new.
However, Poshmark is undeniably one of the most popular platforms, meaning it’s a robust marketplace for both buyers and sellers.
On Poshmark, you curate your ‘closet’ with images and descriptions, as well as build a community around you, by following and interacting with people that have similar taste and style as you.
People can then ‘like’ items in your closet while browsing, and you can even send them an offer if they haven’t made the purchase themselves yet.
Whether you’re just selling your old clothes, or thrifting and flipping clothes for resale– Poshmark makes it easy and convenient to make some extra cash.
How Does Selling on Poshmark Work?
If you want to start making money on Poshmark, the process is actually pretty streamlined.
1. Source Clothing
On Poshmark, you really have two options for selling your clothing for cash.
Firstly, you can empty out your closet and find clothing you want to get rid of for extra cash.
Just note, Poshmark states “In general, pre-owned items can be listed on Poshmark if they are clean and in good condition. All items must be clearly and accurately represented. Makeup and personal care products must be new, never swatched, alcohol-free and aerosol-free. Any liquid products must be new and in their original sealed packaging.”
Aside from selling clothing you already own, you can turn this into a legitimate side hustle by thrifting unique items and reselling them for a higher price.
Many people looking to buy used items are not willing to do the grunt work themselves.
So, if you love sifting through racks at the thrift, you can charge extra for the work you put in.
Better yet, if you have an eye for fashion and a creative side, you can ‘flip’ clothing by cropping, sewing, or adding your own unique design– which will allow you to charge even more.
2. Build Your Closet
Once you curate the clothing you plan on selling on Poshmark, it’s time to build your digital closet!
Poshmark encourages you to have a solid 5-10 items to debut in your closet, but we recommend closer to 30 to maximize your exposure.
However, don’t be afraid to start out with just a few pieces if you’re intimidated and want to take it slow!
All you need to do is take photos, write up a description, set your price, and you’re ready to make a sale!
As with any e-commerce site, the photos and descriptions you include in your listing will be one of the biggest things driving your sales.
This means good quality images (consider lighting and modeling the items) and detailed information on the product, including size, style, material, condition, and any other keywords you can think of that will improve your standing in search results.
3. Grow Your Following
As I mentioned above, Poshmark has built their platform with a social aspect, meaning you can share your items, gain a following, and have people ‘like’ your items.
It helps if you seek out users with a similar style and size as you and build a community, as well as update your closet frequently so potential followers know you will always have new items for purchase.
Poshmark also has other social features like Poshmark Parties (which we’ll cover later), that can help you interact with buyers and sellers, potentially boosting your sales if you’re featured.
4. Make Sales
So, you might still be wondering: “can I make money on Poshmark?” After all, so far we’ve just covered gathering clothing and posting pictures online.
Well, you can certainly make money on Poshmark.
However, it might take some time and testing to get your first bite.
Plus, when someone expresses interest in an item, you’ll want to respond quickly so the sale happens fast.
Some customers will offer a lowball price and it’s up to you if you accept that– don’t be afraid to negotiate!
Once you receive confirmation of a sale, you can print off your shipping label and say goodbye to your item, before dropping it off at your nearest USPS (where boxes are free!).
How Much Does Poshmark Take?
There are numerous apps for selling things online, each with a different fee structure.
Poshmark is definitely one of the more expensive selling platforms.
There’s no listing fee but they do take 20% of sales over $15 and items under that threshold have a flat commission fee of $2.95.
This is considerably more than other sites, for example Mercari only charges 10% and eBay will cost you about 13% after transaction fees.
The platform is intended to be used for selling higher priced items, so anything under $15 isn’t really worth the sale– especially since flat rate shipping comes out to over $7 and customers are unlikely to pay that for low priced items.
However, the advantage of Poshmark is that you can access a massive marketplace of people buying used and new clothing; if you get more sales on Poshmark than other ecommerce platforms, the fee is probably worth it.
Does Poshmark Pay For Shipping?
As mentioned above, customers pay a flat rate of $7.11 for shipping, which is good since you don’t have to eat the cost.
However, this can be harmful to sales, since it’s an additional amount for customers to consider.
Plus, thanks to Amazon, most people now consider free shipping a given.
So while Poshmark makes shipping easy for you, it doesn’t allow the opportunity to wave the cost for customers– which is a pretty simple tactic to drive sales.
When a sale is confirmed you will receive a prepaid, completed shipping label for the package, which saves you time and the hassle.
Just remember to factor in the cost of shipping into your pricing if you decide to go this route for customer service!
How Does Poshmark Pay You?
The money you make from a Poshmark sale appears in your account once the customer has received the order and confirmed it arrived.
If they don’t do this in 3 days, the payment will automatically appear in your account on the fourth day.
Your earnings can be withdrawn at any point from the app, simply check your balance and hit redeem to receive a direct deposit (2-3 business days) or have a check sent to you (2 weeks).
Earning Potential – How Much Can Sellers Make?
Alright, this is probably one of the most important factors in determining if Poshmark is worth it.
However, like any good side hustle or gig job, what you make on Poshmark depends on what you’re willing to put in.
If you’re looking to make your online store profitable, be patient– building a solid customer base and a reputable store takes time.
The amount you make will depend entirely on the kinds of items you are selling.
Higher priced items obviously mean more money in your pocket, especially if their items you already have in your closet.
If you’re sourcing items from elsewhere, you will have to consider that cost when pricing your items, and be prepared for items not to sell at all.
Some sellers are making very good money, and there’s scores of income reports on Reddit that show results like this:
As you can see, this seller has $17,810 of available listings but has also generated $10,0002 in sales from 392 different items.
That’s some serious inventory but pretty serious cash!
Now, if this is just a side-hustle for you, you can expect to make much less.
If you’re invested, you could work up to about $500 a month, but that’s if you’re consistently updating your store, staying on top of current trends, and sharing items in your store multiple times a day.
This is similar to selling on eBay or another other ecommerce platform where you’re trying to flip products…keeping up with inventory is the true challenge!
Granted, if you’re just trying to clear out your closet and make some quick cash, expect to make less.
Without the followers and reputation, you’re going to receive mostly lowball offers and many items may not sell if you’re not putting in the time to reshare them.
Poshmark Selling Tips
If you want to turn Poshmark into a legitimate money-making business, here are a few tips to improve your store and secure the most sales possible.
1. Do your research & Learn How To Source
Staying up to date on the latest fashion and trends is the best way to make sure you’re not filling your closet with items that won’t move.
Follow fashion bloggers and YouTubers, research next seasons trends, and focus your efforts on what will move quickly.
People often make impulse buys on Poshmark or haggle a bit before making a snap decision, so if you’re selling something trendy, the customer is probably eager to get their hands on it fast.
Once you get a feel for what sells, it’ll also take time for you to find good ways to source inventory in your city.
Explore different thrift shops and vintage stores, places like Value Village, garage sales, and other clothing retailers that have clearance sales.
If you can find a bargain and are willing to invest in inventory, take the plunge!
2. Find Your Niche
If you consider yourself fashion blind, but still want to turn Poshmark into a business, find a niche that sells well.
Whether it’s band t-shirts, vintage items, jewellry, or something else, you can build your audience around it and find the people that will always be interested in what you have to sell.
3. Share…And Then Share Some More!
I mentioned this before, but the social aspect of Poshmark means that they won’t promote your items for you– you’re expected to do it all yourself.
This means sharing your items multiple times (aim for twice a day to maximize exposure) so your items are getting in front of potential buyers.
Some sellers have different strategies, and some don’t share at all.
However, this thread on Poshmark selling tips shares a ton of awesome insight on how to get more sales, as well as how to share the right way:
It can also help if you share other sellers items, as they are likely to return the love and get your items in front of their audience.
4. Target Poshmark ShowRooms
Poshmark curates items from sellers closets that fit with the latest trends, which can bring you more customers if you can get featured.
To do this, you’ll want to check them frequently and make sure any qualifying items you have are marked with the appropriate keywords to get you in.
5. Join a Posh Party
These are virtual buying and selling parties hosted on the app.
They focus on a certain theme or brand decided by Poshmark, based on current fashion or trends. To sell in a party, all you need to do is list an item once the party starts.
Some parties are hosted by Poshmark ambassadors, where the hosts are responsible for selecting 50-100 items listed on the platform to be featured in the party.
Getting featured by a host is extremely valuable to your store, so work to connect with ambassadors and make your closet appealing to any who might be searching for party items.
6. Don’t Be Scared Of Expensive Clothing
Want to see some crazy Poshmark selling success?
Take a look at this Poshmark seller’s earnings on Reddit!
This seller has earned $4,105 from selling on Poshmark.
However, they only sold 66 items…meanig their average order value is roughly $62.
According to this seller, you shouldn’t be “afraid to pay up. Sometimes you might have to pay 30 bucks for a dress or jeans but they can sell for 100+ There are certain brands that influencers wear on instagram that sell for a lot and very quick.”
The seller also states that you shouldn’t “lowball yourself with offers to likers. In the beginning I was just being impatient and lowering prices too fast to sell the item. Now I wait for the competition to sell out of their product and then the right buyer comes to buy mine for a higher price.”
Pros and Cons
If you’re considering Poshmark to start your side hustle, here are a few of the pros and cons of the app that may help you decide if you should make the jump:
- Easy prepaid shipping. Just print off your label when the sale is confirmed and drop your order off at any USPS location.
- No listing fees. Add as many items to your closet for no cost.
- Massive user base. More users means more possible customers.
- Easy to build a community. With such an active user base, it’s easy to find people who share your size and taste.
- High commission fee. The 20% Poshmark takes on every sale is quite high, especially compared to other selling platforms.
- Overly saturated market. A massive user base also means an excess of sellers, which can drive down your prices.
- Hard Work. The only way to make sure you’re making consistent sales is to be very active on the platform by sharing your listings and adding more to your closet frequently.
Ultimately, you can make money on Poshmark, but don’t expect the easiest money in the world or instant cash!
Verdict: Is Poshmark Worth It?
This answer really depends.
If you’re someone who has a passion for clothing and loves hunting for the latest trends or unique/one-of-a-kind items, Poshmark could be perfect for you.
There is definitely money to be made if you’re willing to put in the time and effort, but keep in mind that making a profitable closet on the platform takes work.
Since there is no listing-fee, there’s no harm in trying out the app–except losing the time it’ll take you to list.
If you’re looking to do a one-time closet clean out, you may have better luck on other sites with lower commission fees, especially if you don’t have any high-price or designer items.
Plus, Poshmark requires a lot of attention to make a sale, whereas with other apps you can list-it and leave-it, and still get some pretty good sales.
Whatever your motivation is for selling clothes, hopefully this review will help you decide if Poshmark is worth it for you!
Selena Fulham knows how valuable having a side hustle can be. She’s a freelance content writer with a focus on SaaS, B2B technology, social media, and the art of making money online. Currently based in Montreal, Quebec, Selena can usually be found either drinking coffee, hiking up a mountain, or snowboarding down it.