If you haven’t heard of Medium, I can only describe it to you as being one of the easiest, minimalist blogging platforms out there.
Medium is a publishing platform that was created by Evan Williams, the former CEO of Twitter, and officially launched in 2012.
Medium offers publishers and bloggers alike to share their works or create new articles entirely.
All in all, the Medium platform is one of the simplest ways to get into blogging or to read some great content.
The most popular topics on Medium (as seen on their homepage) include:
I started writing on Medium on March 25, 2018 after someone recommended I try publishing on Medium to drive traffic to This Online World.
All I did was republish my phone farming guide and write one more short post on personal development.
I’m writing this article to share that within 24 hours, I made $100 from republishing my content on phone farming:
I also earned $3.27 within a week for additional traffic and views on my stories, and some more money will trickle in as Medium updates the information:
If you have ever wondered how you can make money by writing, I’m here to tell you about Medium.
Let’s get started.
How Does Medium Make Money?
If you want to understand how a platform can pay you, it generally helps to understand how they make money in the first place.
With Medium, users are able to read up to 5 articles per month. If readers want to enjoy any content past that limit, they must become a Medium member for the price of $5/month.
Between their commitment to quality and minimalist design, crowding the platform with banner ads just isn’t an option.
So, Medium has ultimately come to rely on monthly subscriptions and rounds of fundraising to power their platform thus far.
It will be interesting to watch Medium move forward as a business, and I am genuinely curious to see how they will monetize their platform.
For now, however, it’s all about content quality and Medium members.
Making Money on Medium – How Clapping Works:
When you enroll in the Medium Partner Program (which is free and open to the public), you can start earning money with your Medium content.
When Medium Members clap, a portion of their $5 monthly subscription fee is paid directly to the author.
In other words, you are paid per clap on Medium. The more claps you receive, the more money you make.
The tricky part is that your payment per clap varies.
Since clap payments are a fraction of a user’s $5/month subscription fee, users who clap very frequently have lower paying claps than users who only clap a few times per month.
This means a single clap typically ranges from $0.01 to $1-$2 depending on who is viewing and clapping on your article.
Don’t use this as an absolute clap benchmark, but keep it in mind when deciding if you want to write on Medium in order to make money online.
Making Money on Medium – Author Bonuses:
I made $100 in 24 hours after reposting my phone farming guide on Medium due to a Partner bonus:
Earning bonuses for blogging on Medium is a fairly new concept, but it’s certainly exciting.
This March, Medium announced they would be paying out bonuses to Medium Partners for quality work.
You shouldn’t rely on Medium bonuses as a reliable source of income since Medium Editors will only be rewarding bonuses to a few dozen stories every week, as they explained in a Partner Program email to me:
However, you have to admit that if you’re looking to make money by writing, choosing a platform that actively rewards quality submissions should seem like a no-brainer.
Ultimately it’s really promising to see Medium making an effort to reward quality, pay their authors, and encourage interesting content.
Here’s some other stats Medium included in their Partner Program email for March:
- 48% of authors or publications who wrote at least one story for members earned money. The average amount earned for the month was $77.04.
- $7,924.22 was the most earned by an author, and $2,400.40 was the most earned by a publication.
- $1,744.21 was the most earned for a single story. 10.6% of stories that earned money made over $100.
The fact that a single story on Medium earned $1,744 blows my mind. And one single author earned $7,924!
Just note: to join the Medium Partner Program you will need to provide Medium with your SIN (or other forms of government issued identification) as well as your bank account information (transit number, account number, branch number).
The Benefits of Medium – Traffic and Reach for Bloggers:
I like writing on This Online World because it’s my own platform. I write about what I want, choose my own design, and make decisions about how to monetize the website.
You don’t have any control on Medium.
However, the traffic you can generate by writing on Medium is immense.
According to Alexa, Medium is the 272 most popular website in the world in terms of traffic, and is ranked 137 in the United States.
Medium also draws more than 60 million monthly readers, and while their algorithm isn’t fully understood, it’s clear that Medium is a powerful blogging platform with incredible potential.
Here’s a snippet of my Medium stats:
When you examine a breakdown of referral traffic for a Medium article, a few things are also apparent:
As you can see, a variety of referral sources contributed to views on my phone farming guide and provided a noticeable spike in viewership.
Medium even pushed the content to more readers by having the article trend on the entrepreneurship section of the website. Additionally, other outlets like smartnews.com also decided to direct readers to the article.
For bloggers who are just starting out, it’s hard to compete with Medium’s algorithm and massive amounts of monthly traffic.
However, blogging on Medium allows content creators to take advantage of Medium’s monthly traffic and established audience.
You can also benefit from Medium without sacrificing the SEO profile of your own website.
Edit: I just released a new post that outlines some Medium Partner Program updates and ways you can expand your reach on Medium, so check that out too!
Importing Stories to Medium:
Medium allows bloggers to import past stories onto their platform, allowing them to maintain control of their content (on their own blog) while benefiting from Medium’s massive amounts of monthly traffic.
In this sense, it’s the best of both worlds.
Importing content to Medium is really a form of content syndication: the process of making existing content available on other platforms.
However, when you import a story to Medium, they add the extremely crucial rel=canonical tag.
This tag essentially informs Google that your original article maintains ultimate authority over the website that houses imported content. This means Google will prioritize your blog in the SERPS, not Medium.
Considering the use of the rel-canonical tag, there is no reason not to import your blog posts to Medium.
You can earn money, drive additional reach, and even grow your blog in the process as your Medium followers trickle over to your original blog.
Making Money on Medium – My Suggestions:
I’ll admit, after making $100 in about 24 hours after publishing my first post of Medium, I did question why I’m writing on This Online World.
But at the end of the day, it is rewarding to have your own corner of the internet.
If you’re a fellow blogger or writer who owns their own website (or is planning on starting one), don’t stop writing.
Medium offers bloggers an incredible amount of traffic and revenue potential, but it doesn’t mean you have to sacrifice content creation for your own website.
The ability to import your best articles to Medium already allows bloggers to establish a presence on Medium. Additionally, if you have another article or series you’ve always wanted to write that falls outside of your current website topic/niche, just publish it on Medium.
I’m a fairly political/opinionated person, and I have dozens of ideas for posts and pieces that simply wouldn’t fit on This Online World. You better believe these will all be published on my Medium profile.
In short, here are my suggestions for using Medium alongside your own website:
- Create a professional Medium profile: include your picture, credentials, interests, and why you write on Medium.
- Import your best articles: Start out by importing an article or 2 to Medium.
- Tinker with the algorithm: If some of your work isn’t receiving viewership after a few days, just delete the story and re-import it. Medium doesn’t care if you do this, and republishing a story might place it in front of the right set of eyes.
- Treat Medium like a partner blog: Don’t be afraid to outbound link to your own blog/website, or link to other great articles on the web. Medium doesn’t like overly pushy affiliate links or tonnes of links in general, but you can get away with a few.
- Test and retest: I’m still learning how to use Medium. However, like any learning process, you need to put in some work. Monetize some of your stories…leave others free to view. Comment on other stories, or clap for authors. Write a variety of content, experiment with your images, titles, and headlines. Just figure out what works for your topic of writing and audience.
Additional Thoughts on Medium as a Blogging Platform – Writing for Money:
The primary goal of my blogging or writing endeavors isn’t to make money. However, writing for pleasure isn’t my main objective either.
I don’t have a number 1 goal when it comes to writing, and I want to be honest about that.
I love to write, and I am also addicted to the concept of passive income generation. Therefore, I have picked writing as an enjoyable hobby that I can also gradually monetize.
I don’t think there is anything wrong with monetizing one’s writing as long as it is done professionally, transparently, and doesn’t sacrifice on value or personal beliefs.
That’s why I make an effort to remain transparent and not recommend garbage.
What does this have to do with Medium?
A few things.
Firstly, I think the fact that Medium pays their partners is great. If you are looking to make money by writing and don’t care about owning your own platform, go full steam ahead.
Medium is making an effort to reward great writers, and it shows in gestures like their bonuses or in the high percentage of writers who are currently earnings.
If you simply want to write because sharing your ideas with other people bring you joy, I’d also say give Medium a try.
Medium is one of the easiest blogging platforms out there, and the ability to follow writers and clap for stories encourages discussion.
However, I also encourage people to remember that things can change.
Medium has already had 2 business model changes since its inception, and while I love the platform, writers on Medium ultimately cannot control how the platform will be monetized.
Moving forward, I think it is important that content creators don’t place all of their eggs in a single basket.
So, write on Medium, start a blog, or begin some other form of online side hustle!
Whatever you decide to do, just be sure to enjoy the process.
Thanks for reading! If you want to check out some of my other writing (with more coming soon) be sure to give me a follow on Medium!
Edit – 8/1/2018 – An Update on my Experience with Writing on Medium:
It’s been a while since I wrote this guide on how to make money on Medium, and I also published this post during my infancy as a Medium writer.
I’ve been writing on Medium for a few months now, and for the most part, I only republish content and use Medium as a form of content syndication.
However, reposting your blog content to Medium doesn’t seem to have an impact on the ability to make money:
To date, I’ve earned $261.68 from writing on Medium, and I should cross the $300 mark once the payments from July trickle in.
Additionally, I’ve also been able to grow my monthly reach and follower base quite considerably:
Ultimately, developing a following on Medium takes time, but it is certainly possible to make money on Medium and drive referral traffic to your blog.
One thing I have noticed, however, is that some of my Medium stories have inched their way onto the first page of Google:
After digging into the issue, it seems like 2 of my stories (for whatever reason) aren’t using the rel = canonical tags and attributing This Online World with credit.
I’ve contacted Medium’s support team, and I hope to resolve this issue soon to avoid cannibalizing my blog’s page views.
For other bloggers who want to use content syndication on Medium, I suggest keeping an eye on your blog post ranking stats and positions in the SERPs.
Additionally, you should also inspect the page source of your syndicated content on Medium to make sure your blog is being given ultimate authority and credit.
At the end of the day, you can make money on Medium and also use the platform to promote your other websites/businesses.
All it takes is some time, patience, and work (like everything else worth doing!)
Once again, to learn more about how you can optimize your Medium profile and gain more claps, check out part 2 of this post!
Thanks for reading!
Tom is a 22 year old recent college graduate from Canada with a passion for side hustling, passive income, and marketing. This Online World is all about providing people with honest ways to make and save more money by using technology. To learn more about Tom, read his About Page!